About Us
Built by broadcasters. For broadcasters and buyers.
Why now
Every other reach medium has already moved.
Digital audio went programmatic a decade ago. Connected TV followed.
Out-of-home is following — Canadian OOH grew 6.7% last year, with 8.5% of revenue now flowing through programmatic. Pattison Outdoor (our sister company) has watched that transformation first-hand. Buys from new advertisers, last-minute campaigns that would previously have been impossible to turn around.
Broadcast radio — still the largest reach medium in audio — has been waiting. Not because the technology isn't ready. Because no one had brought buyers and broadcasters onto common rails.
Pattison Media did the work.
The IP
Five years of receipts.
Resonate's real-time audience estimation isn't theoretical. It's a real-time implementation of the same streaming-proxy methodology that's powered Pattison's Validate attribution product for over five years, across thousands of advertisers.
Validate uses historical streaming logs for post-campaign reporting. Resonate uses the same relationships in real time, to estimate live audience for every spot.
The model is proven. What's new is the speed.
Live on the air
Thursday, 3:13pm, 102.7 The Peak.
Resonate sent a real-time bid request to programmatic networks. Google DV360 accepted. The ad inserted into WideOrbit and aired minutes later.
It was one small spot on The Peak. One giant leap for an industry that's been waiting for it.
The principles behind Resonate
Making Programmatic Work for Radio
Programmatic should make premium radio easier to find, buy, and prove, not less valuable. Broadcasters built the audience. Buyers bring the demand. Resonate connects them without taking value out of the middle.
That only works when everyone trusts the same number. Resonate builds on OpenRTB, IAB Tech Lab guidance, and Validate’s proven methodology to give broadcasters and buyers one agreed view of what aired.
