For Advertisers

Buy radio from the DSP you already use.

Resonate connects programmatic networks to broadcast radio inventory. Bid live. Air in minutes. Report on live audience. Starting with DV360.

What's broken

The frictions you already know.

issue 1

Radio isn't on the menu

4,500 Canadian agencies buy programmatically every day. Radio isn't an option in their workflow — so they skip it.

issue 2

Manual buys take days, not minutes

Insertion orders. PDFs. Phone calls. The rest of your stack moves in minutes; radio still moves in weeks.

issue 3

The audience is invisible

Ratings lag by weeks and doesn't cover most Canadian markets. You're bidding against a quarterly average, if anything.

features

What changes when you buy through Resonate.

Real-time bidding

Reach radio inventory from your DSP — DV360 today, more in active integration. Same workflow you use for display and CTV.

Real-time audience estimation

Bid against the audience that's tuned in right now. Five years of validated methodology behind it.

Real-time insertion

Spots air minutes after the auction clears. Not next-day. Not next-week.

Coalition supply

Pattison and Rogers stations at launch. Built for industry scale.

Yield optimization

Bonus spots and ad reshuffling mean your bid lands in the slot it should — not whatever was left.

Broadcaster-respected controls

Floors and daypart rules keep auctions honest. Bids that clear, clear cleanly.

Fits next to your stack

Additive, not a replacement.

Run radio through Resonate the same way you run display and CTV through your DSP. DV360, The Trade Desk, StackAdapt, and more — all integrated.

Be first when Resonate opens.

Real-time bidding. Unified reporting. Orders that take minutes instead of days. Programmatic for radio is here.

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