For Broadcasters

Yield you couldn't reach with manual sales.

Real-time programmatic demand. Inserted through the Traffic system you already run. Floors and rules stay yours.

The fair concern

Programmatic doesn't have to mean price erosion.

Programmatic done badly drives prices to the basement. Programmatic done well adds demand from buyers you weren't going to reach with manual sales.

Resonate is built for the second case. Floors are yours. Direct relationships stay direct. Existing approval workflows continue to apply. Programmatic supplements — it doesn't replace.

Who built it

Made by people who run radio for a living.

Resonate is a Pattison Media initiative. Three years of R&D. First live airing on 102.7 The Peak in Vancouver. Rogers Sports and Media as the first co-launch partner.

This isn't an ad-tech vendor selling broadcasters something. This is broadcasters building infrastructure for broadcasters.

What you get

What changes for stations.

Real-time bidding

Surface inventory to programmatic demand you weren't reaching manually.

Real-time audience estimation

The same streaming-proxy methodology as Validate. Five years of proof. Now real-time.

Real-time insertion

Inventory fills closer to air, against live demand and live audience.

Yield optimization

Bonus spots replaced with paying demand. Higher-paying ads bumped into earlier slots. Daypart rules honored.

Broadcaster controls

Floors, daypart rules, approval workflows — everything stays yours.

Traffic integration

WideOrbit at launch. Sits next to your existing systems. No rip-and-replace.

Existing workflows

Lives next to what you already run.

WideOrbit confirmed at launch. Other Traffic and playout systems in active integration.

No new playout engine. Your sales and traffic teams keep their existing workflows; Resonate sits behind them, adding programmatic demand into the same insertion pipeline.